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On May 18, 2017, it was reported that the European Commission was fining Facebook €110 million for "misleading" it during the 2014 takeover of Whats App.
The Commission alleged that in 2014, when Facebook acquired the messaging app, it "falsely claimed it was technically impossible to automatically combine user information from Facebook and Whats App." However, in the summer of 2016 Whats App had begun sharing user information with its parent company, allowing information such as phone numbers to be used for targeted Facebook advertisements.
Whats App, was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo! In January 2009, after purchasing an i Phone and realizing the potential of the app industry on the App Store, Koum started visiting his friend Alex Fishman in West San Jose where the three would discuss "...
having statuses next to individual names of the people", but this was not possible without an i Phone developer.
On February 24, 2009, he incorporated Whats App Inc. However, because early versions of Whats App often crashed or got stuck at a particular point, Koum felt like giving up and looking for a new job, upon which Acton encouraged him to wait for a "few more months".
In June 2009, Apple launched push notifications, allowing users to be pinged when they were not using an app.
This would give them some context for why they are important, and that will lead them to paying for more services like this – or so the hope goes." Just three days after announcing that Whats App had been purchased by Facebook, Koum said they were working to introduce voice calls in the coming months.
A month later support for Windows Phone was added, followed by Black Berry 10 in March 2013.According to a Tech Crunch article, Zuckerberg's vision for was as follows: "The idea, he said, is to develop a group of basic internet services that would be free of charge to use – 'a 911 for the internet.' These could be a social networking service like Facebook, a messaging service, maybe search and other things like weather.Providing a bundle of these free of charge to users will work like a gateway drug of sorts – users who may be able to afford data services and phones these days just don’t see the point of why they would pay for those data services.Facebook acknowledged the breach, but said the errors in their 2014 filings were "not intentional." Until 2017 Whats App positioned itself as a solution for a single party with a single smartphone to communicate with another such party, enabling small businesses to use the platform to communicate with customers, After months at beta stage, the application eventually launched in November 2009 exclusively on the App Store for the i Phone.In January 2010, support for Black Berry smartphones was added, and subsequently for Symbian OS in May 2010 and for Android OS in August 2010.