Psychology behind dating websites

Systems that generate random rewards in video games have actually been referred to as “Skinner boxes” by some, referencing B. Skinner’s experiments with pigeons, where Skinner found that by providing pigeons with random rewards and stimuli elicited strange patterns of behavior.The pigeons would turn in circles, believing the act of doing so would cause them to be rewarded, when in reality the rewards were entirely unrelated to their actions.Walk into a room full of people and it won’t take you long to pick out those who appeal to you, based on the colour of their shirt, the style of their shoes, how they speak, or the countless other indicators that work beneath our conscious awareness.Try deliberating your way through all those social signals and weighing them up based on their individual merits and you’ll end up making some strange choices, or going home single.The fact that Tinder’s user interface is extremely simple means that users don’t get lost or distracted by a massive amount of information.The interface of Tinder has been perfectly constructed to facilitate rapid swiping and rating.Human match-making is a complicated process that likely dates back to the bible.However, the prevalence of online dating has arguably changed the landscape, as people are better able to curate what they share and how they present themselves online.

Have you ever wondered about the psychology of online dating?The speed of rating is used in conjunction with a “variable ratio reward schedule” to ensure using Tinder has an addictive quality to it.A variable ratio reward schedule means that the potential “reward” (defined here as a match with another user) of any given action is so unpredictable as to seem random.A/B testing refers to making subtle tweaks to the design of a website or platform and showing it to only certain people.Random users will see Version A of the site while others will see Version B of the site.

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