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In 1985, the first pay-per-view cable channels in the United States – Viewer's Choice (now In Demand), Cable Video Store, First Choice and Request TV – began operation within days of each other.

First Choice PPV was available on Rogers Cablesystems in the United States and Canada.

Sports View also produced the Ohio State-Michigan football game for pay-per-view in November 1983.These early systems quickly went out of business, as the cable industry adopted satellite technology and as flat-rate pay television services such as Home Box Office (HBO) became popular.Boxing was first introduced to pay-per-view with the "Thrilla in Manila" fight between Muhammad Ali and Joe Frazier in September 1975 (which was also transmitted through HBO); there was also another major title fight aired on pay-per-view in 1980, when Roberto Durán defeated Sugar Ray Leonard.After Paragon Cable acquired the Rogers Cablesystems franchise in San Antonio, Texas, First Choice continued to be carried until Time Warner Cable bought Paragon in 1996.In the United States, pay-per-view broadcasters transmit without advertisements, similar to conventional flat-rate pay television services.

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