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The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.

Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing.

"Guys, I’ve been drinking too much water," he tells his smartphone camera.

With the press of a few buttons Sideman tips Ginja the equivalent of , along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.

He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.

In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.

So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.

Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months. But I was nervous, I felt like there were people watching. It was weird.” After a few weeks of broadcasting he began to find his rhythm.If a customer was in on the joke, Abuhamdeh would banter with them a bit.Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions."It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.

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