Dating site for educated people

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"If you're looking for more than just a quick lay, and you're not loud, it's hard to find a partner," said the University of Pennsylvania graduate.

Before launching, Sparkology held focus groups to ask young professionals what's wrong with the current online dating sphere and also asked what users want from a dating site.

"I cant promise that every guy is going to be ambitious," Furmansky said.

I imagine my man as loving, honest, caring and respectful man."I believe there has to be a better approach to dating where the guy with the wine and flowers wins." In the focus groups, women said they wanted ambitious guys who graduated from prestigious schools.Men wanted women to be educated, but didn't care much about where women attended school.The site has 10 employees, including four concierges, who give dating advice and help guys plan dates. The site doesn't cater to gays and lesbians, but Furmansky says the site will in the future as his company grows.They also monitor the site and respond to user feedback. The site is exclusive to New York now, but the brand plans to start up in San Francisco, Boston, Washington D. The pricing model is different than most dating sites, too.

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