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According to the ASA, however, e Harmony failed to demonstrate that its matching system was scientifically proven to give users a better chance of finding a partner.
But what does science really have to say about online dating, and about marriages that begin online?
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First, we need to understand that online dating has had a huge impact on modern societies.
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Second, empirical evidence has found that relationships that start online transition to marriage more quickly than those between couples who met offline.
Additionally, all academic papers find that marriages that start online last as long as any other marriages.
First, there is new evidence that internet diffusion has contributed to increasing marriage rates among 21 to 30-year-old people in the US.
The empirical evidence overwhelmingly suggests that this relationship is causal.